Users will soon have a updated setting that allows them to reduce the quantity of AI-created content appearing in their feeds. This move comes as the service revealed that it presently contains over 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a full-scale launch. This shift aligns with a increase in AI content, fueled by emerging content generation software.
AI Proliferation Online
Studies have shown that nearly one in 10 of the most rapidly expanding video streams on a popular video site primarily display content made by AI. A significant portion of this output is classified as “AI slop”, a label for substandard, factory-style content that is often nonsensical or surreal.
Our research shows that numerous viewers appreciate content created using AI tools, from AI artwork to educational videos, and we intend to provide users the ability to increase or decrease of that, based on their own likes,” said a spokesperson.
Scale of AI Content
The service disclosed that there are now over a billion videos on its app tagged as made with AI. Collectively, in excess of 100 m pieces of content are added to the platform daily, making clips made by AI a relatively small part of its overall inventory.
User Control Features
Viewers will be able to decrease or raise the level of artificial media they watch by opening the content preference setting in the application and picking AI-made media. Further subjects that are already be controlled under the tool include politics, style, beauty, and dance.
Platform Guidelines
Its rules require creators to identify lifelike artificially created content, and it prohibits malicious fake videos of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is without a tag can be deleted under its terms of service.
Additionally, the app will now attach an AI-generated label to content made using its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This measure is aimed to stop users from seeking to bypass the disclosure requirement.
Responsible AI Funding
TikTok is also launching a $2m awareness program for professionals and institutions to develop informative material about using AI responsibly. This initiative will assist charitable organizations specializing in teaching coding and technology.
Content Safety Approach
The video-sharing app has supported its moderation strategy, amid controversy over plans to lay off a large number of review team members in the United Kingdom. TikTok is set to cut 439 jobs in its user protection team in its British office, with trade unions and digital protection specialists expressing worry that staff are being displaced by automated systems.
A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by eliminating the most harmful content ahead of it is viewed by staff. TikTok announced a 76% decrease in explicit and harmful content seen by human moderators over the previous year due to the use of its AI tools.
It is vital to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s very important to reduce exposure to dangerous material as swiftly, which is where a significant AI assistance is really helping us process content quickly.”
